SEO(Search Engine Optimization)

Don’t You hate It when you have an website and your website doesn't reflect in Google's search page?

Are you loosing business just because you are not ranked at the top of the Google's search page.

If your answer is yes, This blog will help you to know full information about Search Engine Optimization. Here, let's have some brief understanding about Search Engine Optimization and how it could help you in ranking your business website at the top of SERP ( Search Engine Result Page)

What is SEO (Search Engine Optimization) and How Does It Work?

Before we go into the discussion, we should be clear that SEO will not happen in a day or week. It is going to be continues process. It's not easy to rank the website at the top with out proper understanding about your key business factors.

SEO is the heart of any website, if it has to be ranked at the top of SERP organically.

Now we will be having a question. How to get ranked by google using SEO? How to start the process of SEO?

SEO will be done both on page and off page

okay! Let us know about On-Page and Off-Page SEO

On-Page SEO:

On-Page SEO is the practice of optimizing individual web pages in order to rank higher and earn more traffic to our website.

As discussed On-Page SEO is about the techniques we do on website to rank the web page so that it will be optimized on web search. Here are few things that you have to concentrate while you are doing On-page SEO.

  • Your URL should have the main keyword and it should be followed by title tag of that page

  • Should have optimized titles and descriptions

  • Proper Keyword research is important. Use the keywords effectively. Should do the proper research on your competitors website’s as well

  • Use header tags appropriately

  • Use only optimized images (image size, proper image names, use of ALT tag)

  • Your website should be user friendly

  • Your page loading speed should be fast

  • Your website should have mobile friendly pages.

  • You should write quality content. Use the keywords effectively. Your keywords plays important role in identifying your website.

  • Use anchor tags.

  • Interlinking your website.

  • Write a proper meta description by using key words. Don’t junk all the keywords together. Your description should be clear and should be easy to understand.

I hope you understood the basic things that you should keep in mind while doing on-page. okay then lets discuss off- page now.

In order to achieve the best page rank along with on-page we should do off -page SEO.

Off-Page SEO:

Off-Page SEO is the practice of optimizing website through link building. Off-Page SEO is not only through Link-building , in general it has to be done with promotional methods.

Remember that in doing link-building always remember that you should create back links only from quality websites that were ranked above you, that gives you good page rank according to the trust that google had on the ranked web page.

Create back-links from the websites or blogs that are relevant for what you are doing.

Benefits of Off-Page SEO:

Increase in rankings – The website will rank higher in the SERPs and this will reflect more traffic to your website.

Increase in Page Rank – Page rank is a number between 0 and 10 which indicates the importance of a website in the eyes of Google.

Different ways that we can do the link-building activities:

Directory submission

Social Media

Social Bookmarking

Blog commenting

Blog posting

Article marketing

Photo sharing

Video sharing


To conclude, as per present scenario both on-page and off-page are important to be ranked by google. But its important to spend more time on on-page and concentrate on building quality content on the website(atleast 2-3 times per week). Promote your content on social media as it could generate traffic for your website.

Yes, in past it was easy to be ranked but now its important to work hard for your ranking. Put efforts on building website and spend time on promoting it. There comes everything. All the best.

About us:

Appe Technology is the best Digital Marketing Company in Hyderabad. With the experts we had in Digital marketing and with their success. We became the feature partner for many companies.

Our services include Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Pay per click, Content writing, Website designing,.

For Digital Marketing related services contact us:

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